Variety launches “Be A Mary” campaign in partnership with
the Mary Tyler Moore Vision Initiative
Variety has created the Mary Tyler Moore Visionary Award, an annual honor that recognizes extensive and groundbreaking achievements in storytelling, matching Mary’s continuing extraordinary impact on the entertainment industry.
To support the Mary Tyler Moore Visionary Award, Variety has launched an advertising and social media campaign, “Be A Mary,” in partnership with the Mary Tyler Moore Vision Initiative. This campaign aims to galvanize support for research directed at efforts to pioneer new therapies to prevent and cure vision loss from diabetes. “Be A Mary” implores audiences to embrace the ethos epitomized by Mary herself: a spirit characterized by boundless generosity, unwavering kindness, profound compassion, resilience in the face of life’s challenges, and fearless risk-taking.
Please visit us on Instagram @MTMVISION_ to tell us what makes you or someone you know, a “Mary.” The sight you help save may be your own or that of someone you love.
